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NEWS
| March 2007 |
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LaHabra Introduces NTS - New Technology Stucco
The Greatest Stucco Innovation in Over 80 Years
LaHabra, a leading producer of quality stucco since 1926, today announced the launch of NTS - New Technology Stucco to their family of products. NTS incorporates Dust Less Technology, the greatest innovation in stucco formulation in over 80 years. This specially formulated product is easier to apply and environmentally responsible, creating healthier working conditions, less dust and less mess than other stucco finishes.
- "Dust Less" Technology for Healthier Working Conditions
- Less Mess, Faster Clean-up
- Less Water, Reduces Shrinkage
- Easier to Spread
- Longer Open Time
"We are very excited about NTS... said Jamie Makuuchi, Director of Marketing. Once an applicator tries New Technology Stucco they will never want to use any other stucco again!"
This reformulation in stucco makes NTS easier to spread than traditional stucco. Its smoother consistency goes on the wall with ease allowing the applicator more control over application and reducing arm fatigue experienced.
With the environment in mind, NTS was developed to reduce the amount of dust produced when mixed. The reduction of sediment in the air helps to ensure a healthier and cleaner working environment. NTS also requires less water during the mixing process reducing the impact on natural resources.
"I was able to work on the wall for a longer period of time using less water. The dust from NTS was minimal which made it easy to keep off of the neighbor.s house and cars. It was cold and windy but NTS still performed!" - Scott Marcy, Captain Artisan Plastering
NTS - New Technology Stucco is the latest in the line of quality products from LaHabra. A continuing tradition of innovation and manufacturing excellence is one that LaHabra is proud of. Adhering to strict ISO 9001-2000 guidelines LaHabra delivers quality products made from the highest quality raw materials.
The dust has settled. The choice is clear. NTS - New Technology Stucco
For more information, visit www.lahabrastucco.com.
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| March 2007 |
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ParexLahabra Promotes Marc Brown to Plant Manager of its Riverside Manufacturing Facility
ParexLahabra, the parent company of leading building material brands; Parex, La Habra Stucco, El Rey, Teifs, Surewall, Mer-Krete and Mer-Ko, today announced the promotion of Marc Brown to Plant Manager of ParexLahabra.s Riverside, California location. He will have the primary responsibility of overseeing the operations of the manufacturing facility.
"Marc has proven to be an asset to our company and we are thrilled to promote him to this key position." said Julien Latrille, Director of Operations for ParexLahabra, Inc. "I am confident that Marc.s leadership will contribute to future successes."
Brown joined ParexLahabra in 2004 as a Quality Control Manager and quickly rose to the position of Assistant Plant Manager. He was previously with FuelZone, Inc., the Seaton Corporation and KPC Global Care, Inc.
Brown received his Business Administration degree from U.C. Berkeley. He is an avid golfer and snowboarding enthusiast and resides in Moreno Valley, CA with his wife and three children.
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| February 2007 |
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ParexLahabra Boosts Sales Force with the Addition of Strategic Players
Bailey and Harris Tapped to Provide Hands-On Support to Customer Base
ParexLahabra, the parent company of leading building material brands; Parex, La Habra Stucco, El Rey, Teifs, Surewall, Mer-Krete and Mer-Ko, today announced the addition of Charlie Bailey and Jonathan Harris to their sales team.
"The ability to execute is the catalyst that drives success." said Buck Buchanan, Vice President, Sales and Marketing of ParexLahabra, Inc. "Each member of our sales team has a proven track record demonstrating the knowledge of how to effectively direct sales and manage customer relationships. We are pleased with the newest additions to our team and excited to see what their futures will bring."
Charlie Bailey
Bringing new perspective to the southern region, Charlie Bailey, one of ParexLaHabra.s new sales representatives, will cover the Georgia, Alabama, and Tennessee regions. Before joining ParexLahabra, Bailey, a graduate of Georgia Southern University, worked with companies such as BlueLinx and Johnson Industries. Bailey resides in Atlanta, GA with his wife Leah.
Jonathan Harris
As the newest ParexLahabra sales representative covering Utah and Arizona, Jonathan Harris brings energy and enthusiasm to the industry. Prior to his current role at ParexLahabra, he was employed with LKL Associates. Harris graduated Cum Laude with Honors from Weber State University and is currently pursuing his MBA. He will be based in Salt Lake City, UT where he resides with his wife and two children.
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| October 2007 |
| La Habra Introduces Select Finishes to Their Specialty Line
Unique Product Line Offer Old World Charm with New World Convenience
La Habra, a leading producer of quality stucco since 1926, today announced the launch of the Select Finishes line to their family of products. The beautiful and unique decorative line is comprised of four premier finishes: Venetian Plaster, Aged Limestone, Stucco d.Raffinato and Tuscan Stucco providing distinctive texture, color and design options for interior and exterior applications.
"It is an exciting time for La Habra. Recent acquisitions have brought new technologies to our product offering." said Jamie Makuuchi, Director of Marketing. "The unique Select Finishes line creates an old world feel using the latest advancements in acrylic finishes. This line helps us touch new markets as we continue to expand La Habra nationally."
The Select Finishes Product Line Consists of:
- Venetian Plaster, a 100% acrylic, interior finish, this alternative to painting can be used to craft a rich elegant appearance with unlimited design possibilities.
- Aged Limestone, a polymer modified interior and exterior wall finish, makes achieving a durable, dramatic finish, duplicating the look and feel of real stone and European cement plasters.
- Stucco d.Raffinato, a 100% acrylic, interior and exterior finish, can be used to capture the authentic look and feel of old world plaster or simulate the appearance of rock or stone over a wide range of substrates.
- Tuscan Stucco, a 100% acrylic, sandable, interior and exterior finish, that produces the look and feel of smooth suede and can be applied with a variety of tools.
Additional information regarding Select Finishes from La Habra Stucco may be found at www.lahabrastucco.com.
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| January 2007 |
| ParexLahabra, Inc. Acquires Mer-Kote Products, Inc.
ParexLahabra, Inc. is proud to announce the acquisition of Mer-Kote Products, Inc., a Torrance, California-based manufacturer of the Mer-Krete Systems™ line of waterproofing and crack isolation membranes, thin-set mortars, grouts, underlayments, and decking products.
MerKote, established in 1971, has successfully provided over 500 Million feet of exterior deck coatings and One Billion square feet of waterproofing for ceramic tile and stone installations with their Mer-Krete Systems™ brand. Mer-Kote, as a manufacturer, continues to grow the Mer-Krete line and has become one of the Tile Market's highly recognized brands for their leadership, technical knowledge, and unique products.
The transaction will bring value to both businesses. The Mer-Krete & Mer-Ko brands will benefit from being part of a larger corporation by sharing product expertise and technical support, utilizing the multiple manufacturing locations available to all of the ParexLahabra brands, and developing new opportunities and growth prospects for its employees.
The acquisition of Mer-Kote is consistent with ParexLahabra's growth strategy, a mix of internal growth with new products, new services, expanded distribution channels, and external growth through the acquisition of solid, performing companies. In 2004, ParexLahabra launched Davco tile setting materials and grouts in New Mexico, Colorado and California leveraging their strengths in powdered goods manufacturing. The Mer-Krete and Mer-Ko brands will improve the company's presence in the national market while adding products, expertise, distribution network and a prime manufacturing location.
The acquisition of Mer-Kote will increase the product offerings of the ParexLahabra brands with the addition of products such as waterproofing and crack isolation membranes, unique floor preparation and tile installation products. Mer-Kote customers will benefit from an extended line of products with the ParexLahabra worldwide expertise in the powder products. The leadership of the management and the commitment of its employees has built up a strong and loyal customer base during its 35 plus years of business.
ParexLahabra's plan for both the Mer-Krete and Mer-Ko brands is to continue to provide excellent products and services as well as promote teamwork between all brands within the ParexLahabra group. Mer-Krete and Mer-Ko will maintain a strong presence in their existing market. The corporation will use its expertise to improve the product lines, manufacturing, logistics, and services. Mer-Krete and Mer-Ko will maintain the current management team including Mr. Tim McDonald as operations officer and Clint Anna, national sales manager.
ParexLahabra, Inc. is a wholly owned subsidiary of Parex Group, a division of Materis-France, with over 35 manufacturing locations worldwide.
For additional information contact Tim McDonald at 310-320-1880 or Mark Cooke at 714-778-2266.
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| October 2006 |
| ParexLahabra Acquires Teifs
ParexLahabra, Inc. is proud to announce the acquisition of the assets of TEXAS EIFS LC (Teifs) a San Antonio, Texas-based manufacturer of EIFS and stucco products.
Teifs started in 1995 with 28 contractors committed to making and using quality products above current industry standard. Investors were pooled, product formulas were created, code compliance reports were set up, and chemists were hired. From there, the company took off, growing successfully over 11 years, becoming one of the major manufacturers servicing a customer base throughout Texas and in 17 other states.
There were motivating factors on both sides. Teifs will benefit from being part of a larger corporation by sharing product expertise and technical support, utilizing the multiple manufacturing locations available to all of the ParexLahabra brands, and developing new opportunities and growth prospects for its employees.
The acquisition of the assets of Teifs is consistent with ParexLahabra's growth strategy, a mix of internal growth with new products, new services, expanded distribution channels, and external growth through the acquisition of solid, performing companies that are active in the industry. In past years, ParexLahabra has acquired key stucco manufacturers or brands such as La Habra Stucco in California, El Rey Stucco in New Mexico, Lonestar in Texas and Surewall in the southeast. Teifs will improve PareXLahabra presence in the Texas market while adding products, expertise, and a prime manufacturing location its current assets.
ParexLahabra has long recognized the need for a plant in Texas, one of the top three building markets and a key distribution location. The San Antonio plant will also be used to service all ParexLahabra customers in the Texas market The merger will increase the product offerings of the ParexLahabra brands with the addition of interior products such as paint and decorative finishes, as well as unique stucco products. Finally, thanks to the commitment of its employees, the quality of the products, and the service it has provided, Teifs has built up a strong and loyal customer base during its 11 years of business, and that will be a strong advantage for ParexLahabra.
ParexLahabra's immediate plans for Teifs are to continue to provide excellent products and services as well as promote teamwork between Teifs, LaHabra, Parex, El Rey, and Surewall brands. Like the other brands acquired by ParexLahabra, Teifs will maintain a strong presence in its existing market. The corporation will use its expertise to improve the Teifs product line, manufacturing, logistics, and services. Teifs' customers will continue to receive the quality service they expect from the same people they have worked with for years.
For additional information call Melissa Oaks at 800-358-4785.
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| March 2005 |
| ParexLahabra Manufacturing and Product Development Now ISO-Certified
ParexLahabra is pleased to announce that its Riverside, CA, manufacturing plant and Anaheim, CA, administrative offices passed ISO9001:2000 audits conducted by Intertek on February 24, 2005.
ParexLahabra is an innovative and responsible manufacturer of wall coatings, tile installation materials, and specialty products, striving promote systems that are reliable and that go beyond official code requirements, market products and offer services that exceed customer expectations, and inspire all employees to be committed to permanent and continual improvement. ParexLahabra's plant in Redan, GA (a suburb of Atlanta) has been ISO-certified since 2002
– at that time, the only EIFS manufacturer recognized as meeting the ISO9001:2000 criteria. The company's facility in French Camp, CA, has been certified ISO-compliant since 2003.
ParexLahabra's compliance with standards set by the International Organization for Standardization (ISO) reflects the company's dedication to superior performance in all aspects of business. Audits for ISO compliance include requirements for human resources, purchasing, customer care, and research & development as well as production. Meeting those requirements is the result of company-wide efforts in all of these areas. ParexLahabra is proud of this recognition of its reputation for high-quality products and exceptional business practices.
As an industry leader, ParexLahabra will continue to set the standard for excellence. For more information about ParexLahabra and its brands (Parex, LaHabra, ElRey, Surewall, and Davco), please call 714-778-2266.
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| January 2005 |
| New Merger Creates a Leading Force in the US Stucco Market
On January 1, 2005, Parex Incorporated (GA), LaHabra Products Incorporated (CA) and El Rey Stucco Co. (NM) are merging to form ParexLahabra, Inc. a California corporation based in Anaheim.
ParexLahabra Inc. becomes the leading force in the US stucco market with strong equity in its brands: Parex, LaHabra, El Rey Stucco and Surewall. Each brand will develop its own marketing strategy, taking advantage of market-specific opportunities to strengthen the core product lines.
Launched by the group in 2003, Davco - a full product line of thin-set mortars, tile adhesives and color grouts - will benefit from the nationwide network of manufacturing plants and the centralized corporate structure.
Francois Bouan, President and CEO of the new organization, has been successfully leading the three companies owned by Materis.
"The creation of ParexLahabra Inc. sustains our pursuit for growth through internal developments and acquisitions; it optimizes the synergies between the three companies and facilitates the exchange of our best practices and expertise" says Bouan.
"As merged companies, our professional expertise will be reinforced. With common research and development, our capacity to develop new products and to better service our customer needs are enhanced. Other powerful benefits such as six manufacturing locations across the country, improved access to raw material supplies, and extended customer service will bring more value to the relationship with our business partners".
In 2005, the company will have completed the Iso 9000 certification for all its locations. This will ensure consistent quality and availability of finished goods to the construction industry.
"Internal developments, geographical expansions and acquisitions will support our goal to become the established leader in the façade market and a recognized challenger in tile adhesives, mortars and grout products.
Our foundation is strong; our commitment to improvement, innovation and quality is shared throughout the group. We look forward to an exciting future as we become ParexLahabra Inc."
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| October 2004 |
| New Riverside, CA Plant
ParexLahabra, Inc. is pleased to announce the completion of its state-of-the-art hard-coat stucco manufacturing facilities in Riverside, CA in October 2003.
To maintain the highest quality standards in the industry in the face of significant increases in demand, ParexLahabra has invested significantly in blending and packaging technology to increase total output from its facilities. Other manufacturing changes include improvements in product merchantability, reduced material spillage through sonic sealing of bag goods, more accurate package weight through individual digital weighing, reduced airborne dust from the manufacturing process, preparation for ISO 9001, and extensions of the product lines.
The improvements in the manufacturing site include revised customer shipping traffic patterns to reduce loading times, extensive technical capabilities and manufacturing expertise to meet customers' needs for product availability, and market-specific stucco colors.
According to Francois Bouan, President of ParexLahabra, Inc., the facility's goals are "to consistently deliver outstanding customer service, manufacture superior quality products and maintain a safe and efficient operating environment. The investment that we have made in this facility reflects our commitment to reaching these goals for every customer with every order."
ParexLahabra, Inc. is a subsidiary of Materis, a 1.4 billion Euros worldwide company with five core businesses (mortars and facades, aluminates, admixtures, paint and refractories) servicing the construction industry.
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